What is the cheapest way to track your brand in ChatGPT and other AIs?

Short answer. The cheapest way is free: ask ChatGPT, Claude, Gemini and Perplexity your buyer questions yourself, with web search on, and write down the results. Free checkers from Ahrefs and Semrush give a one-off snapshot. Paid trackers start at about $17 to $29 a month, and the cheapest is not always the best value.

Option 1: do it by hand (free)

You need nothing but a browser. ChatGPT, Claude, Gemini and Perplexity all have free versions, though free plans can limit how many searches you get a day.

1. Write five to ten questions a customer would type.
2. Ask each one on each AI with web search turned on, in a private window.
3. Record whether you were named, whether your website was given, and who was named instead.
4. Repeat three times, because the answer changes.

The full method, with a record sheet, is in how to check if AI recommends your business. Cost: nothing. Time: about half an hour for a handful of questions, every time you repeat it. Doing this daily by hand is where it stops being practical.

Option 2: free one-off checkers (free)

• Ahrefs has a free AI Visibility Checker with "no signup required". It covers ChatGPT, Gemini, Perplexity, Microsoft Copilot, Google AI Overviews and Google AI Mode. It is a single snapshot that shows the top five results per section, not ongoing tracking.
• Semrush has a free AI Search Visibility Checker. It covers ChatGPT, Gemini, AI Mode and Google AI Overviews, allows three checks a day, and needs no account.
• aipozi gives the first check free with no card, asking the four AIs with live search on.

These tell you where you stand today. They do not watch for change. Free trials also exist: Profound offers a free 7-day trial (50 prompts, daily, on ChatGPT, Gemini and Google AI Overviews), and Scrunch offers a 7-day Starter trial with no credit card (Profound, Scrunch).

Option 3: paid trackers

Paid tools run your questions on a schedule and keep the history. Prices below are as shown on each vendor's page on 27 October 2026.

Cost per question is the plan price divided by the prompts listed. It is only a guide: the tools differ in how often they run, how many answers they keep, and what else the plan includes.

Reading the table fairly

• If you need many questions, a bigger plan is cheaper per question. Scrunch Starter is far cheaper per prompt than any entry plan above, but you have to need hundreds of prompts and a team plan to benefit.
• If you need only a few, the entry plans win. Otterly.AI Lite gives more questions than aipozi for the same $29, and covers Google AI Overviews and Copilot. aipozi includes Claude and Gemini in the price, which Otterly charges extra for, and keeps every answer word for word with the pages the AI read.
• The headline price can mislead. If a plan leaves out an AI you need, add the add-on cost before comparing. On Otterly.AI's Lite plan, adding Claude, Gemini and AI Mode raises $29 to $76 a month at the list add-on prices.
• Rankscale's pages disagree. Its pricing page shows $17, but its home page says plans "start at $99/month". Check which applies.
• Peec AI and Profound did not show entry prices on their pages when we read them, so we cannot compare them here. Check Peec AI and Profound.

When cheap is not enough

Check these before you pick the lowest price.

• Does it cover the AIs your customers use? A tracker with ChatGPT only is cheaper because it does less.
• Does it keep the answers? A score without the answer word for word is hard to act on.
• Does it repeat the question? One run per day is a sample, not a rank. aipozi reports "recommended in X of Y runs" for this reason.
• Where does the data come from? Ask whether answers come from the companies' official APIs or from scraping the consumer apps. aipozi uses official APIs with live search on.

Where aipozi fits, and where it does not

aipozi is $29 a month per site, with 10 questions on ChatGPT, Claude, Gemini and Perplexity, asked every morning. It is a fit for one small business that wants four AIs, one price and the actual answers. It is not the cheapest per question, it is brand new, and it does not track Google AI Overviews or AI Mode, multiple countries or languages, or agencies, and has no API yet. For a wider view of the market, see the best AI visibility tools, compared.

Frequently asked questions

Can I track my brand in ChatGPT for free? Yes, by hand. Ask ChatGPT the questions a customer would, with web search on, note whether you are named and linked, and repeat. It costs nothing but time. Free one-off checkers from Ahrefs and Semrush also give a snapshot without a sign-up.

What is the cheapest paid AI visibility tracker? On published prices on 27 October 2026, Rankscale shows the lowest sticker price at $17 a month (yearly only), then Otterly.AI at $25 a month billed annually or $29 monthly, and aipozi at $29 a month per site. What you get for that money differs, so compare questions tracked and AIs covered, not only price.

Is cheaper always better? No. A cheap plan that covers only some AIs, or tracks fewer questions than you need, can cost more once you add what is missing. Otterly.AI, for example, charges extra for Claude, Gemini and Google AI Mode.

How many questions do I need to track? For one small business, five to ten real buyer questions is a sensible start. Track the ones that would lead a customer to you, written the way a person types them.

Why track daily instead of checking once? AI answers change between runs and days. A single check can be lucky or unlucky. Repeated checks show how often you are recommended, which is a fairer measure than one result. See why AI answers change.

Sources

All checked 27 October 2026: Ahrefs free checker, Semrush free checker, Otterly.AI pricing, Rankscale pricing, Semrush AI Visibility Toolkit pricing, Ahrefs Brand Radar, Scrunch pricing, Profound pricing.